Richard Paul Bagozzi is an Italian American behavioral and social scientist most known for his work in theory, methodology and empirical research.
His work examines individual, interpersonal, and group behaviors amid societal tensions like capitalism and socialism, studying subjects such as consumers, citizens, managers, healthcare professionals, and patients.
[2] Born in Detroit, Michigan in 1946, Bagozzi completed his undergraduate education in electromagnetic field theory at General Motors Institute (Kettering University) in 1970.
[9] He was awarded the Medal of Science by the University of Bologna, Italy (2013),[10] and was ranked among the top 1% most cited researchers in economics and business between 2002 and 2012 and in the World's Most Influential Scientific Minds in 2014 by Thomson Reuters.
[16][17] This work incorporated determinants of action such as trying to consume,[18] social identity,[17][19] anticipated emotions,[20] desires[19][21] and intentions,[22] building on and extending the model of goal-directed behavior.
[32] His work has explored the role of emotions in goal-directed actions, as well as anticipated and anticipatory senses,[17][20][33] and can be found in studies of consumers, managers, patients, and healthcare workers.
His research further highlighted that hierarchical mental structures possess two general features: they represent subjective experiences, becoming integral to individuals' sense of self and their relationships with the world and others, and they wield explanatory power, functioning holistically as variables within broader theories, whether as independent, dependent, mediating, or moderating elements.
He has examined the concept of social identity in organizations[61][62] and extended his contributions to measurement, methodology,[45][63][64][48] neuroscience, genetics, and hormones to organizational behavior.
[50] Bagozzi's program of research in moral behavior has examined offshoring,[65][66] reshoring,[67] digital piracy,[68] corporate green actions,[30][69] labor practices,[31][70] business relations with the local community and contracts and relationships with other companies.
He has utilized a holistic approach, and his theory incorporates first- and second-person processes with third person perspectives, and has biological, psychological, and social components.