[7] Hired as an entertainment reporter for Northwest Cable News in Seattle, Washington, Reid caused a stir in 1999 when he became the first openly gay on-air personality in the region.

While working on the Paramount Pictures lot, he began doing the occasional gossip cross for the Australian Today Show which immediately caught on with viewers.

[9] In 2008, Reid joined forces with Scott Cam and Shelley Craft as a team member on the popular Sunday night reality series Domestic Blitz.

[11] Having parted ways with Today in 2015, he would return to the Nine Network in the same year as a cast member on the fourth season of The Celebrity Apprentice Australia.

[13] In July 2019, Reid made his Australian stage debut in Bonnie Lythgoe’s spectacular 3D musical production of Jack and Beanstalk at Sydney's historic State Theatre.