He has won two SoCal Journalism Awards from the Los Angeles Press Club and has been a contributing writer for the New York Times, the Washington Post, and Vanity Fair, among others.
[22] The NY Times called it a "scabrously funny first novel" and Booklist wrote, "The Alice-in-Wonderland world of Hollywood is dissected with sardonic wit in Rushfield's delightful first novel.
"[5] In 2003, Rushfield and the Daily Show's Stacey Grenrock Woods, co-founded, "'LA Innuendo", a quarterly satire on Los Angeles culture.
United Press International wrote, "L.A. Innuendo is both scolding and addictively funny, with an alienated insider's sensibility that usually hits the mark."
Contributing writers included Margaret Cho, Robert Greene, Andy Kindler, Mark Ebner, and Paul F. Tompkins, among others.
When viewers and the press began to suspect that it was a hoax or a publicity stunt Rushfield teamed up with other researchers online and through extensive investigative work, they were able to solve the mystery.
Rushfield was the first journalist to reveal in an article on September 13, 2006, that Bree, was in reality Los Angeles actress Jessica Lee Rose, and that lonelygirl15 had been created by three filmmakers.
Subscribers have included David Zaslav, Patrick Whitesell, Kathleen Kennedy, Donna Langley, and Maureen Dowd.