The Roosters began play in the third season of the Frontier League when the Kentucky Rifles franchise folded and Richmond was granted an expansion team.

Brian Tollberg of the Chillicothe Paints was the first league alumnus to make the majors, beating Burkhart by a week in the 2000 season.

[20][21] In 2005, the Richmond Roosters were purchased and the franchise moved to Traverse City, Michigan for the 2006 Frontier League season, playing at Wuerfel Park.

[22] The Beach Bums added to the franchise championship history in 2015, advancing from a play-in game to take the title in a best of five series sweep, defeating the River City Rascals 3–0.

[26] The franchise's final Frontier League professional game was a 9–2 home loss to the Windy City ThunderBolts on August 31, 2018, before 3,142 spectators.