[3] A member of the Republican Party, Reed was known for his attack ads against John Kerry during the 2004 United States presidential election, which led to the coining of the term swiftboating.
[2] He was later hired to work at Stevens Reed Curcio & Potholm, a campaign advertising firm.
[1][4] Reed worked on advertising campaigns for many Republican politicians, including George W. Bush, Peter Fitzgerald, John Warner, and Lindsey Graham.
[1] The ads, produced for the group Swift Vets and POWs for Truth, lead to the coining of the term swiftboating to describe an unfair or untrue political attack.
[1][2] Fox News presenter Tucker Carlson described Reed as "the smartest political consultant I know".