is an American reality television special in which 50 women competed in a beauty pageant–style contest to marry a wealthy man whom they had never met, with the wedding being performed at the end of the program.

The show was controversial, with both the feminist National Organization for Women (NOW) and the conservative Media Research Center (MRC) condemning the program.

Following the broadcast, it was alleged that the supposed multi-millionaire, Rick Rockwell, had embellished claims about his professional and financial success, and it was subsequently found that he had been the subject of a restraining order from a previous partner, which had not been discovered by Fox during a background check.

The millionaire, ultimately revealed as Rick Rockwell, selected Contestant Number 13, Darva Conger of California, and married her on the spot.

and a wedding he attended during the time; he identified "winning money" and "getting married" as two "huge American dreams", and sought to combine the two.

was conceived by Mike Darnell, the vice president of alternative programming at Fox, while attending the wedding of his wife's cousin in August 1999.

[5] Despite the program's high ratings, it was harshly condemned as exploitative and denounced by the National Organization for Women and the Media Research Center.

[7] Then, on February 19, The Smoking Gun discovered that one of Rockwell's former girlfriends, Debbie Goyne, had filed a restraining order against him for domestic violence in 1991.

[12] After the honeymoon, Conger sought an annulment and later sold the engagement ring and other prizes she won on the show on an online auction site.

[13] After the show aired, Conger made numerous public comments about how she was offended by Rockwell's kissing her on stage, that they never consummated their marriage, and how the entire episode went against her set of morals.