He attended Camp Thunderbird in Bemidji, Minn., where he met fellow camper Rocco Landesman, who would become his business partner in later years.
[1][3] Steiner had already achieved considerable success as a discount stockbroker and professional poker player[1] when his childhood friend Rocco Landesman approached him to invest in Big River, a musical based on The Adventures of Huckleberry Finn, in the 1980s.
[1][2][3] There were flops as well, including The Times They Are A-Changin', based on the works of Bob Dylan and choreographed by Twyla Tharp; The Wedding Singer; and Honeymoon in Vegas.
[3] Throughout his producing career, Steiner largely focussed on the marketing, investor relations, and merchandising side of the business.
[5] Steiner was also a part-owner of the Cincinnati Reds,[2] and one of the original investors in the Chi-Chi's restaurant chain,[3] buying stock when he was just in fourth grade.