Starks idolized wrestlers including The Undertaker, The Rock, and Mankind, among many others, while growing up watching professional wrestling.

[7] Starks lost the title two days later to Zicky Dice, which was aired on the March 3 episode of Powerrr due to tape delay.

[11] On the June 30 episode of Dark, Starks picked up his first victory in AEW by defeating Griff Garrison while quickly establishing himself as a heel.

[12] On the July 21 episode of Dark, after defeating Will Hobbs, Starks aided Brian Cage in attacking Robert Anthony and Darby Allin after their match, creating an alliance between the two.

In September 2021, in addition to still being a wrestler on the show, Starks joined the Rampage commentary team, replacing Mark Henry.

[20] On the July 20, 2022 episode of Dynamite, Starks issued an open challenge for his FTW Championship, where he defeated Cole Karter.

It was answered by Team Taz teammate Hook, who defeated him for the title, ending Starks's reign at 378 days, making him the longest-reigning FTW Champion at the time.

[25] On the Thanksgiving Eve special episode of Dynamite on November 23, Starks defeated Ethan Page in the finals of an AEW World Championship Eliminator Tournament to face AEW World Champion Maxwell Jacob Friedman at Dynamite: Winter Is Coming for the title.

[32] On February 8, Starks faced the JAS in a Gauntlet match, defeating Matt Menard and Angelo Parker but lost to Daniel Garcia.

[35] The two men were set to face off on the April 5 edition of Dynamite, though before the match former Bullet Club leader Jay White made his debut after signing with AEW, attacking Starks alongside Robinson, causing a no-contest.

[46] Starks and Big Bill lost the titles to Sting and Darby Allin in a tornado tag team match on the February 7, 2024 episode of Dynamite, ending their reign at 123 days.

[48] In February 2025, Starks' profile was removed from AEW's official website and he was subsequently released, ending his five-year tenure with the company.

[54] Before signing with WWE, Starks worked four matches for the promotion as an enhancement talent, losing against wrestlers like Jinder Mahal, Enzo Amore and Colin Cassady, Kane and The Revival (Scott Dawson and Dash Wilder).

[55][56][57][58] On the July 29, 2013 episode of Raw, he appeared in a backstage video where he was bullied, mocked, and slammed through a table by Ryback.

[63] Dan Allanson of Pro Wrestling Torch agrees, describing Starks' in-ring style as a mix of the Undertaker and Bret Hart, while his persona is a throwback to self-confident Attitude Era stars such as The Rock and Stone Cold Steve Austin.