Under Oracle Service, the product has predictive capabilities and offers customer service support for website, apps, chatbot, live chat, video chat, co-browse, social messaging, texting, customer portals, IVR, knowledge base, store associates, and other channels.

[5][6] Oracle Service Cloud is FedRAMP authorized, which means it meets certain cybersecurity standards and is approved for use by federal agencies.

Additional offices were opened in California, New York, New Jersey, Massachusetts, Texas, Illinois, Washington, DC, Colorado, Canada, Europe, Australia and Asia.

Gianforte started the company in 1997 without external capital and created a software product that was initially focused on customer service with an integrated knowledge base.

The technology has been implemented and deployed in a range of industries, including banking, insurance, pension, telecommunications and logistics, as well as several government agencies.