Technology providers develop services for the Exchange via APIs.

Right Media was founded, in 2003, by Michael Walrath and brothers Noah and Jonah Goodhart.

[1] Former CTO Brian O'Kelley and former director of analytics Mike Nolet subsequently co-founded AppNexus, in 2007.

acquisition on April 29, 2007,[5] Right Media has been integrated with Yahoo!

announced the acquisition of Right Media in a total transaction valued at approximately $680 million.