A Super PAC, Right to Rise is permitted to raise and spend unlimited amounts of corporate, union, and individual campaign contributions under the terms of the Citizens United Supreme Court decision.
[2] Bush's campaign strategy would "commence with six months of fundraising for the Right to Rise super PAC and enough muscle to push aside Mitt Romney".
[3] The "tens of millions of dollars in ad buys" from Right to Rise failed to raise Bush's standing in polls, while Trump managed to generate tremendous free media exposure.
[7] Eleven of 16 major donors were also unhappy with Right to Rise's spending on the Bush campaign, including "stays at boutique hotels featuring rooftop pools, private soirees at members-only, jacket-and-tie clubs and fundraisers at the Four Seasons, the St. Regis and the Mandarin Oriental", private planes, and "big spending on staff".
"[10] However, Murphy's decision to target GOP establishment candidates Marco Rubio and Ohio Governor John Kasich, instead of Donald Trump, created dissatisfaction among some major donors to the PAC.
In addition, the Super PAC's "decision to emphasize Bush's government experience in a year when voters clearly were looking for outsider cred and a candidate who could channel anger at the establishment" was seen as a wrong strategy.