Freedom of choice

They discuss providing consumers with information and decision tools, organizing and restricting their market options, and tapping emotions and managing expectations.

[13] However, economic freedom to choose ultimately depends upon market competition, since buyers' available options are usually the result of various factors controlled by sellers, such as overall quality of a product or a service and advertisement.

As Friedrich Hayek pointed out: Our freedom of choice in a competitive society rests on the fact that, if one person refuses to satisfy our wishes, we can turn to another.

[16] The axiomatic-deductive approach found in game theory has been used to address the issue of measuring the amount of freedom of choice (FoC) an individual enjoys.

[23] A 2006 study by Simona Botti and Ann L. McGill showed that, when subjects were presented with differentiated options and had the freedom to choose between them, their choice enhanced their satisfaction with positive and dissatisfaction with negative outcomes, relative to nonchoosers.