[2] Located in DiFranco's hometown of Buffalo, New York, the business grew organically, starting in 1990 with her first cassette tape.

DiFranco cites her anti-corporate ethos for the DIY ethics at Righteous Babe and not wanting to buy into the major label system.

[4] DiFranco and Fisher stress the importance of community to their business such as working with local printers whenever possible, hiring friends and like minded people.

Alternative Press described the label's focus as "the freedom of being able to create for oneself" and the roster as "a lineup of artists who are uniquely themselves.

"[6] In 1995, an abandoned 19th century historical landmark, the Asbury Delaware United Methodist Church was scheduled to be demolished by the City of Buffalo.