The Rincon Band of Luiseño Indians are a federally recognized tribe of Luiseño who live on the Rincon Indian Reservation in Valley Center in San Diego County, California.
The band developed Harrah's Resort Southern California (previously known as Harrah's Rincon Resort and Casino) that is located on the reservation, as well as Rincon Reservation Road Brewery, the first tribally-owned craft brewery in Southern California.
In May, 2022 (now closed) the band opened the first tribal-owned tasting room outside of reservation boundaries in the San Diego neighborhood of Ocean Beach.
[4] In the 2010 census, 188 people in the Valley Center CDP (census-designated place) self-identified as Native Americans.
[4] The Harrah's Resort Southern California opened in 2004 and is owned by the Rincon Band of Luiseño Indians.