[1][4][5][6][7][8][9][10] The song was used in an advertisement for Beats Electronics, in which Rocky goes to buy diapers for his son, named Rza, at Rihanna's request.

[14] The production begins with Pharrell's signature "four-beat" intro, followed by reverbed horn sounds[2][15] and an array of synthesizers.

[13] Rocky also shows off an array of cars, including a decorated Mercedes-Benz,[19][20] along with tanks and fighter planes,[20] handling business calls, representing his son RZA via a massive belt buckle,[19] promoting Rihanna's Fenty Skin brand,[20] throwing money all over himself in the street.

[13] ASAP Rocky worked with his stylist Matthew Henson and London designer Mowalola Ogunlesi on styling for the video.

The clip shows him wearing a pixel Damier-patterned Louis Vuitton boilersuit courtesy of Pharrell, Gerrit Jacob's American flag gear, a 1996 parachute bomber jacket designed by Issey Miyake and paired with Bottega Veneta boots, a long, slick trench coat of the same brand paired with an Hermès bag, a Coucoubebe leather jacket reading "DUMB SHIT", and an anti-FIFA football jersey with "HUMAN RIGHTS" plastered across the chest created by Hattie Crowthe.