In fact, College Days articles can be found which refer to the Martinmen for Martin's basketball teams.

The Days referred to Martin as the Ripon "Redhead" and used his nickname, Red, frequently—a common practice then.

At that time, references to scalping the opponents, the Redmen tribe, powwows on the Square and squaws were not apparently seen as offensive, but simply added variety to a sportswriter's pool of clichés or the possibilities for Homecoming themes.

These stereotypes continued in varying degrees from then through now: A publication for freshmen women published by the Women's Self-Government Association in 1945-46 was titled The Ripon Squaw; the Indian-head logo appeared on cheerleader outfits into the 1970s and that image still appears on floor mats at Storzer.

In summary, Red Martin's years as a player and coach coincide with the transition to the use of Redmen instead of Crimson for college teams.

"Much of the effort was designed to create and to express a pride in the institution, which had regularly kept its light under a basket or at least hidden in the trees," says Northrop.

Rotelli worked with campus officials to produce recommendations to assist Ripon in presenting a consistent, well-defined image to the public.

"We worked for a consistent typeface and colors of ink on stationery, posters, brochures and other college objects, including plant department vehicles and other equipment," says Northrop.