[1] Rishta.com follows business partners, Isha Mirchandani and Rohan Mehra who run a matrimonial agency together.

While Rohan is the typical Casanova, aloof, detached and sarcastic, Isha leans towards the more emotional, dedicated and systematic end of the spectrum.

Huzaifa Ali, is the CEO of Rishta.com and is perpetually emerging with schemes to cut down costs, much to the chagrin of other employees.

The second supporting character, Ruchika is the flamboyant, flirty and fashionable marketing and PR head.

Other recurring characters include Isha's laid-back father who shares a close relationship with her.