[1][2][3] The regional start with the collective has been compared to previous label upstarts such as Sub Pop, Saddle Creek, and Merge Records.

[4] The first full-length release was set to be an album by Katy Rose (a collection of song demos done with Beck's musical director Greg Kurstin) and Justin Meldal-Johnsen of Beck, Air (French band), and Nine Inch Nails.

[7] In 2011, RJM signed its first international artist; Christine Owman from Sweden who released a duet with Mark Lanegan as a single to her debut album.

River Jones started focusing his attention on getting Arizona bands known regionally.

[1] Jones worked closely with Steff and The Articles and You Me and Apollo as they released new albums on the label.

[12] River Jones produced a solo album with Stuart Sullivan that premiered at SXSW 2017.