River North Records was created by Steve Devick in 1994.
The single, "I Want to Be Like Mike" (in reference to Michael Jordan) was recorded for River North in 1991, based on a very popular commercial jingle created by Devick for Gatorade.
[1] The label also had a Nashville, Tennessee division specializing in country music, which opened in 1994 .
[2] Billy Idol, David Bowie, Bon Jovi, and Dionne Warwick are some other artists that have recorded at River North Studios.
In 1993, River North Records signed a deal with vocalist Peter Cetera to record some of Cetera's albums.