Most notably the British Touring Car Championship where in 2014, Holland became the first American driver in history to compete full-time in the series driving Rotek Racing's Audi S3.

Holland is also the first American ever to compete in the World Touring Car Championship when he drove for Bamboo Engineering in the 2012 FIA WTCC Race of the United States at Sonoma Raceway, California.

Holland got his professional start in the Pirelli World Challenge series driving a Dodge SRT4 Touring Car for the factory supported 3R Racing team.

Holland made his British Touring Car Championship debut at the Snetterton round of the 2012 season driving in place of Tony Gilham in the Team HARD.

At the last minute, Holland was called up by bamboo-engineering to drive their Chevrolet Cruze in the 2012 FIA WTCC Race of the United States in place of Pasquale di Sabatino.

In July 2013, it was announced that Holland had rejoined Tony Gilham Racing in the British Touring Car Championship, and would be driving an NGTC Vauxhall Insignia.

With the newly built S3 only completed a few days prior to the first round at Brands Hatch, Holland struggled to break into the top 20, with a best finish of 20th in the third race.