He bought an interest in a camera shop in Westwood area of Los Angeles where he would later hire Richard Moore as a clerk.
Gottschalk and Moore would set up a makeshift workshop on the balcony of the store, and began designing, modifying, and experimenting with anamorphic lens equipment patented by Henri Chrétien.
Gottschalk teamed up with several colleagues and began offering projection lenses under the name Panavision, which used prismatic rather than cylindrical optics.
[7] The first was bestowed at the 31st Academy Awards, for the development of the Auto Panatar anamorphic lens, with Gottschalk accepting on behalf of the company.
[11] On June 3, 1982 at 9 a.m., police received a phone call from Gottschalk's partner of 2 years, Laos "Ronnie" Chuman.
The LA coroner would later testify in pre-trial hearings that Gottschalk suffered at least five blows to the head and 19 stab wounds to the back and chest, while Chuman had only a bruised hand.