Robert J. Sigg

[7][8][9][3] In 2006, Sigg founded Performance One Media,[1] which originally focused on placing infomercials on cable television.

[1] In 2010, Sigg's Performance One Media gained trademark and brand rights to Paul Douglas' WeatherNation.

[1] In 2019, Sigg's network purchased distribution rights to Steve Bannon's War Room podcast.

[1] In 2021, Sigg discussed his desire to turn his network's footage of Donald Trump rallies into non-fungible tokens.

[1] In mid-January 2025, the typically apolitical WeatherNation began airing repeated adds starring Eric Trump, far right podcasters, and patriot supplies including Trump-branded merchandise, indicating a pattern of increasing commercial and political influence of Trump in the media marked by his re-election.