In 1903, at the age of seventeen, Unanue migrated to San Lorenzo, Puerto Rico, in search of employment opportunities and established a small food distribution business.
In 1918 he moved on to New York City, to enroll in the Albany Business School, and in 1921 returned to San Lorenzo to marry Carolina Casal de Valdés (1890–1984), from Pontevedra, Galicia, whom he had met there and whose parents had also emigrated from Spain.
[21] On 7 December 2020, CEO Robert Unanue stated that Alexandria Ocasio-Cortez was named "employee of the month" after her boycott call led to a tenfold sales spike.
[22] On January 20, 2021, Goya Foods CEO Robert Unanue claimed on Fox Business that the novel coronavirus was used by the Democratic party, media, and technology elites to control the American public and steal the 2020 US presidential election: “I think this is mission accomplished — mission accomplished by the union, the partnership, the conglomerate of social media, Big Tech, big media, and government, big government — for ushering in the dawn of a new world order, this Great Reset, with an unverified election.”[23] In the same interview, Unanue also claimed that the coronavirus would disappear soon after the inauguration of Joe Biden: “There is a war coming, now that the president is leaving today, there's still coming after the United States, the working class.
They've decimated the working class this year by shutting down the economy.”[23] On January 25, 2021, Robert Unanue was censured by Goya's board of directors after he made unfounded public claims about voter fraud during and after the 2020 presidential election.