For his part in the operations of the Medellín Cartel, Roberto Escobar succeeded his cousin Gustavo Gaviria, after he was imprisoned in 1991.

When he reached the finish line, the radio journalist who was broadcasting the stage said: Ahí llega Roberto Escobar Gaviria, que más bien parece un osito.

[7] In 2014, he reincorporated Escobar Inc with Olof K. Gustafsson and registered Successor-In-Interest rights for his brother in California, United States.

[8][better source needed] On July 1, 2016, he sent a letter to Netflix regarding the Narcos TV series demanding $1 billion in payment for unauthorized usage of content.

[10] In July 2019, Escobar started selling a propane torch made to look like a flamethrower and accused CEO of The Boring Company Elon Musk of intellectual property theft, alleging that The Boring Company's promotional Not-a-Flamethrower is based on a design that Escobar discussed in 2017 with an engineer associated with Musk.

[16] In May 2020, the company released a refurbished version of the iPhone 11 Pro and allegedly sued Apple for $2.6 billion.