(for Cromwell, Robertson & Swift)[1] was the first department store in Hollywood, Los Angeles, United States, opened as Hollywood Boulevard became a major regional shopping district starting in the 1920s, second only to Broadway (the street) in Downtown Los Angeles.
The independent department store, at 46,000 square feet (4,300 m2) and 4 stories tall, opened in 1923 at 6751-6753 Hollywood Boulevard;[2] the buildings are still standing and in use as a Museum of Illusions.
It had 43 departments, a first floor finished in marble, and two high-speed elevators.
It held an elegant fashion show the likes of which Hollywood had not yet seen.
During the 1920s the Boulevard became an upscale shopping district patronized by both affluent clients and the movie studios nearby.