At home, Rocío Jurado learned to love music; her first public performance was at the age of eight, in a play at Colegio La Divina Pastora.

[citation needed] Professionally, Rocío Jurado emerged with a repertoire mostly of copla, an Andalusian traditional genre that was beginning to lose force which she revitalized with energetic performances, as much in voice as in stage presence.

Popular in the 60's and early 70's, in part on account of some appearances as an actress in television and film as in the Curro Jiménez series, Rocío made the leap to international stardom by adopting a melodic repertoire of romantic ballad  with orchestral instruments and a personal image (make-up, hairdressing and costumes) in accordance with the European style.

She was famous for these ballads also in Hispano-America, where perhaps she remained in fashion for longer than in Spain, which explains her later scores with Mexican and Caribbean rhythms: "Me ha dicho la luna", "Te cambio mi bulería"...She recorded duets with famous figures from that continent: with José Luis Rodríguez "El Puma" the song "Amigo amor" and with Ana Gabriel the ambiguous song "Amor silencio".

In 1982 she applied her extraordinary talents to flamenco singing in a double LP with the collaboration of two main figures of this genre: the guitarist Manolo Sanlúcar and the singer Juan Peña "Lebrijano".

In spite of an already well-developed lyric, the multifaceted artist demonstrates her knowledge and her compass in a series of rigorously traditional folk singing and interpreted with great affection.

The filmmaker Carlos Saura took notice and used the voice of Rocío in two feature films: El amor brujo with Cristina Hoyos in 1986 and Sevillanas in 1992 where she plays with such important figures in the flamenco world as Paco de Lucía, Camarón de la Isla, Tomatito, Lola Flores, Manuela Carrasco or Matilde Coral among many others.

Rocío Jurado was one of the protagonists of the spectacle Azabache, a musical based on Andalusian copla in which she took part with other artists specialized in this genre, such as Nati Mistral, Juanita Reina, Imperio Argentina and María Vidal.

In 2011, the Spanish media group Antena 3 released a TV Movie (mini series) about Rocío's life titled Como alas al viento.

She sang in duet some of the songs with the most famous Spanish singers: Raphael, Mónica Naranjo, Paulina Rubio, David Bisbal, Malú and others.

[17] On 1 June 2006, at 4:15 am, Jurado died surrounded by her close relatives in her house in La Moraleja, an affluent residential area located in the municipality of Alcobendas, a northern suburb of Madrid.

On 21 May 1976, when she married Spanish boxer Pedro Carrasco at the Sanctuary Virgen de Regla, she wore a traditional costume with a comb and flounces.

After she was divorced in July 1989 and after obtaining the marriage annulment, Rocío married bullfighter José Ortega Cano[15] on 17 February 1995 at her house in the country Dehesa Yerbabuena, in front of over 2300 guests.