[3][4] Rocco was born in Hialeah, Florida, where he attended Hialeah-Miami Lakes Senior High School.

After High School, Valdes developed an interest in music and decided to attend Full Sail University in Winter Park, Florida.

[5][6] Valdes began his career in 2002 at Def Jam Recordings, where he worked as an A&R assistant for two years.

In 2004, Valdes discovered American singer T-Pain and managed his career in a joint venture with RCA Records for ten years.

He has contributed to Lil Durk's 2023 single "All My Life", which won Best Melodic Rap Performance at the 65th Annual Grammy Awards.