[1] The Rock Boat concept was born in 2001 with a joint venture from Gainesville, Florida alternative rock band Sister Hazel and Atlanta, Georgia travel company Sixthman in a partial charter aboard the Carnival Jubilee.
Destinations have included locations such as Mexico, Nassau, Bahamas, Jamaica, and Turks and Caicos.
[1] Past performers include: Tonic, Red Wanting Blue, Carbon Leaf, Gaelic Storm, Collective Soul, Cowboy Mouth, Pat McGee Band, Zac Brown Band, Michael Tolcher, Vertical Horizon, David Ryan Harris, Ingram Hill, Better Than Ezra, Marc Broussard, Wideawake, Stephen Kellogg and the Sixers, NEEDTOBREATHE, Matt Nathanson, and many more.
[1] However, many bands have been known to continue performing well beyond their scheduled set times and often collaborate on stage with other artists until dawn.
The cruise has been described by Ken Block (lead singer and guitarist for Sister Hazel) as "Spring Break for people with jobs".