Traditionally, the home mortgage business in America has been fragmented due to varying regulations in each state and locality.

Gilbert challenged this orthodoxy, however, by offering loan applications online that were reviewed by experts versed in the regulations of each region but who were located in a central headquarters.

[12] In October 1999, almost a year and a half after Rock Financial’s 1998 IPO, Intuit Inc. agreed to buy the company at a valuation of $370 million.

[19] On October 15, 2018 Quicken Loans announced that it was expanding into Canada by opening a tech center in downtown Windsor, Ontario.

[20][21][22] On August 6, 2020, Rocket Companies, Inc. went public on the New York Stock Exchange under the symbol RKT,[23] raising $1.8 billion.