Rockbjörnen (Swedish: the Rock Bear) is a music prize in Sweden, divided into several categories, which is awarded annually by the newspaper Aftonbladet.

The artist will play at least three occasions in Sweden, at least three songs and the performance should be open to regular audience (fans) in front of the stage (not only on TV).

The investment was a strategic move to reposition Rockbjörnen from a traditional music prize to one that rewards the live scene in Sweden.

The first year seven Livelöpet concerts was performed, by Mando Diao, The Ark, Robyn, Salem Al Fakir, Ola, Anna Bergendahl och Eric Saade.

The artist takes part of the audience interaction via a monitor in the studio where all shouts appear in a live feed, just as the number of applause, waving lighters and snogging.

Unlike TV format, "meets" the fans their idol in the digital space when he or she takes part of all interactions from the audience.

The audience was applauding or booing the party leaders’ voice, put on a party-button and take pictures of the speech which they could post on Facebook.

By simply assembling prefabricated clips where various artists giving live performances, interviews, and doing some fun things at the amusement park Gröna Lund in Stockholm, create your own personal movie.

Artists who have performed at SkapaTV: Norlie & KKV, Molly Sandén, Ulrik Munther, Dead By April, Icona Pop, Linnea Henriksson & Panetoz.