Roda (Serbian Cyrillic: Рода, lit.

'Stork') is a chain of retail stores that began operating in 1994 by opening its first location in Kula.

By developing a retail network of megamarkets, first in Vojvodina, and then throughout Serbia, Roda positioned itself as a store for large and family purchases.

In October 2006, Mercator Group from Slovenia bought 76% of shares of the M-Rodić company at 116 million euros and thus became the majority owner of Roda Markets.

The process of the complete take-over of the company was completed in 2009, when Roda became a part of Mercator-S, and since April 2021 it has been an integral part of the Fortenova Group retail.