[2] The company produced barometers, ophthalmic lenses and frames, scales, and various measuring instruments in its precision mechanics workshop.

In 1880, Rodenstock developed his first patented products, the "Diaphragma lenses", and two years later he exported them to Austria, Switzerland, the Netherlands, Denmark, Italy and Russia.

Since 1954, the company has increased its investment in public advertising in addition to ads in trade magazines for opticians and ophthalmologists.

Rodenstock continued to manufacture other optical devices, such as projection lenses for slide projectors (Splendar).

In 1968, the company introduced the first photochromatic glasses in Europe, and from 1975 onwards, it produced the first plastic ophthalmic lenses in the world.

Between 1995 and 1996, the company built a new production facility for prescription lenses in Klatovy (Czech Republic).

In the same year, the company began tapping new market segments for opticians with its service terminal.

After 126 years next to the river Isar, Rodenstock moved its headquarters to Elsenheimerstraße in the west of Munich.

VISION FOR ALL", a new company philosophy in which Rodenstock measures each eye based on thousands of data metrics.

Furthermore, the company provides special products for antique lorgnettes, monocles, magnifying glasses, pince-nezes, or diving masks.

He supervised the reconstruction of the company and Rodenstock's own "economic miracle" and was considered one of the most respected corporate personalities of the still young Federal Republic.

[citation needed] Randolf Rodenstock [de] (1990–2003) Randolf Rodenstock joined the company in 1976 and initially managed the company together with his father following his study of physics at Munich University and a subsequent MBA at the INSEAD management school in Fontainebleau, France.

[citation needed] At the turn of the last century, Jose Rodenstock served as court optician of the German Emperor.

Starting in the 1950s, in addition to product information, the company also used advertising to cultivate its image: Rodenstock was the first in the business to hire internationally renowned stars such as Brigitte Bardot, Carl Möhner, Curd Jürgens, Gina Lollobrigida, or Roy Black as testimonials.