Juan Rodrigo Rojas Avelar (born 9 April 1988 in Fernando de la Mora) is a Paraguayan professional footballer who plays as a midfielder for Sportivo Luqueño.

[1] On 19 July 2015, Paraguayan newspaper ExtraPRESS named Rojas one of the most expensive player in Paraguay.

Due to his good performances for Olimpia he was called up to the national team by Gerardo Martino.

On 11 January 2010, River Plate signed the Paraguayan attacking midfielder on loan from Olimpia.

River, however, gave playing time to mostly youth talent along with veteran captain Matias Almeyda.