Roe named the aircraft The Bullseye after the braces manufactured by his brother's firm, which had helped pay for it.

At the end of May a new 9 hp (7 kW) JAP engine was delivered, and after fitting this a series of brief flights of around 50 ft (15 m) were made, beginning on 5 June.

[1] Over the next two months further successful flights were made and the aircraft was modified slightly: the drive belt was replaced by a chain, the vertical tail surfaces were removed and both the engine and pilot's seat were moved forwards.

Roe took the prototype and a second aircraft, differing in having a slightly tapered fuselage and a tailskid in place of a tailwheel, to the Blackpool Aero Meeting held at the end of October 1909.

By this time Roe had been evicted from the railway arches in Walthamstow: he resumed his flying activities at Wembley, where the second example was first flown on 6 December.

On 12 July 2009, an event was held on Walthamstow Marshes to commemorate the first all-British flight under the auspices of the Royal Aeronautical Society, with several generations of Roe's family in attendance.

A new historic marker was unveiled on the northern entrance to Roe's former workshops in the railway arches.