[8] Beyond continuing to organize and market weekly and one-off events, in 2015 Michael became an advisory board member and city ambassador to InList,[9] a members-only mobile app.
[11] Not originally intending to go into promotion,[2] Michael started his career in nightlife marketing in 1989, during the Second Summer of Love when acid house parties and raves were becoming popular in Britain.
"[17] Also by that time,[16] he was running his own company Roger Michael Associates, which organized events which The Independent described as having "an exclusive feel while maintaining a down-to-earth, community vibe.
"[2] In the 2000s he also ran two other consecutive nights, including Thursdays at Kabaret's Prophecy in London, and Fridays with Cyril Peret Paglinghi at the Man Ray in Paris.
[14] In 2006, The London Evening Standard described Tuesdays at Boujis as "hosted by Roger Michael... a favourite with Princes William and Harry that is also adored by models, Eurotrash and Hollywood types.
[14] As of 2009 he was still hosting what the London Evening Standard called a "famed Tuesday night of debauchery at Boujis," with celebrities such as Paris and Nicky Hilton attending, and with DJs such as Lindsay Lohan.
[14] In early 2015, the members-only mobile app for booking clubs and events, titled InList,[9][25] brought Michael on as an advisory board member and their city ambassador.