Located in the Ozarks, it is part of the Northwest Arkansas region, one of the fastest growing metro areas in the country.

Daisy Outdoor Products, known for its air rifles, has both its headquarters and its Airgun Museum in Rogers.

Northwest Arkansas is the 98th biggest metropolitan area by population in the United States, with 576,403 inhabitants as of the 2022 U.S. Census Estimate.

[13] The town was established in 1881, the year the Frisco line arrived; it was at this time the area residents honored Captain Rogers by naming it for him.

[17] That business was established prior to 1879 and Allen Stroud also served as postmaster at Pea Ridge for a time.

[citation needed] Walton's new store combined with the nationwide movement of retail centers from aged downtowns to malls and shopping centers slowly eroded Stroud's customer base, leading the locally beloved retailer to permanently close in 1993 after 109 years in business.

In 1912 the city council formed a commission of local businessmen to facilitate the paving of downtown Rogers.

Despite the constant complaints of dusty and muddy streets, and the enthusiastic support of prominent citizens such as Coin Harvey, bickering over the cost and method of paving delayed the start of the project until July 1924.

The downtown area was paved with concrete and overlaid with bricks in rows, changing to a basket weave pattern at the intersections of streets.

The climate in this area is characterized by warm, humid summers and generally mild to cool winters.

Since 2007, Rogers has hosted the Walmart NW Arkansas Championship, a women's professional golf tournament on the LPGA Tour.

[25] Rogers is also host to a Susan G. Komen Race for the Cure, the most widely known, largest and best-funded breast cancer organization in the United States.

[27] Other recreational attractions in the surrounding area include Beaver Lake, Hobbs State Park – Conservation Area and War Eagle Mill & Cavern to the east of Rogers, as well as historical Civil War battlefield, Pea Ridge National Military Park, about 10 miles outside of Rogers.

The four major television stations are KFSM (CBS), KFTA (Fox), KHOG (ABC), and KNWA (NBC).

Led by co-founders Chris Martinovic and Warren Smith, USL Arkansas plans to build a 5,000-seat multi-use stadium in Rogers, just north of the Pinnacle Hills Promenade.

Rogers Municipal Airport (ROG), also known as Carter Field, is home to Walmart's air fleet.

All commercial aviation, however, goes through the Northwest Arkansas National Airport (XNA), located about 15 miles west of Rogers in Highfill.

[53] Wastewater is collected and treated at the Rogers Pollution Control Facility on the west side of the city.