[17] In fall 2004, several strategic transactions were executed that significantly increased Rogers exposure to the potential of the Canadian wireless market.

[20] The company also had to recognize the rising market trend of customers canceling or foregoing cable television service subscriptions in favour of cheaper priced alternate content delivery means, such as streaming media services like Netflix, a demographic called "cord cutters" and "cord nevers".

In response, Rogers acquired content with a speculated cost of $100 million to begin their own competing online streaming service, Shomi, much like the American Hulu Plus,[21] which launched November 4, 2014.

[24][25] On March 15, 2021, Rogers announced its intent to acquire Shaw Communications for $26 billion, subject to regulatory and shareholder approval.

[26] This proposed acquisition was criticized by public lobby groups like Open Media, as a move that would reduce national competition in Canadian wireless communication by removing one of the four major competitors from the market.

[33] After two years since it was first announced, Rogers' acquisition of Shaw Communications received the last regulatory approval from the Industry Minister, Francois-Philippe Champagne.

To appease concerns over a lack of competition arising, Shaw will be required to sell off its Freedom Mobile wireless business to Quebecor Inc.'s Videotron for $2.85 billion.

[36] On April 19, 2021, "wireless calls, SMS and data services were down across Canada for almost an entire day because of an issue with a software update".

[46] On July 11, 2022, Canada federal government opened an investigation about the most recent outage and demanded telecoms companies to make communication protocols to keep customers better informed about possible disruptions.

[47] As a result of the mentioned investigation, as well as scrutiny and criticism over the glitch and the company itself, some traders said the chances of a merger deal between Rogers and Shaw Communications dropped to nearly 62% on July 11, 2022 from 88% in the week earlier.

[48] Rogers CEO, Tony Staffieri, blamed the outage on the maintenance update, and offered a five day service credit to the customers as a sign of apology.

A previous composition of the board was disputed by Edward Rogers, who, in his capacity as chair of the Rogers Control Trust, announced on October 22 that Brooks, Clappison, Jacob, MacDonald, and Peterson had been replaced on the board by Michael Cooper, Jack Cockwell, Ivan Fecan, Jan Innes, and John Kerr.

[31] Despite the Supreme Court of British Columbia's legal affirmation of the changes,[52] they had been described as "invalid" by the three other Rogers family members on the company's board, as well as the replaced individuals.

[58] In September 2007, Rogers applied to the CRTC to acquire 20 per cent of CablePulse 24, a local news channel in Toronto.

[citation needed] On November 26, 2013, Rogers Communications Inc, unveiled the details of a 12-year, C$5.2 billion partnership with the National Hockey League which began in the 2014–15 season.

This gave Rogers the controlling stake for national broadcast and digital rights of the NHL and ultimately gave them the ability to stream all NHL feeds on all of their current platforms replacing both Bell Media and CBC Sports as the national broadcast and cable television rightsholders respectively.

The effects of this deal shifted the balance of power in the country's broadcast industry as it drove up demand for Rogers Cable TV subscriptions.

This transaction marked the first time a first-class North American-wide sports league has allowed all its national right to one company on a long-term basis.

[63][64] As part of the deal, Rogers also took over Canadian distribution of the NHL Centre Ice and GameCentre Live services.

While CBC maintains Rogers-produced NHL coverage during the regular season and playoffs through a time-brokerage agreement with the company, Rogers assumes editorial control and the ownership of any advertising revenue from the telecasts.

[65] Citytv (and later Sportsnet) also airs a Sunday night game of the week, Rogers Hometown Hockey, which features a pre-game show originating from various Canadian communities.

[66][67][68][69][70][71] Under a sub-licensing agreement with Rogers, Quebecor Media holds national French-language rights to the NHL, with all coverage airing on its specialty channel TVA Sports.

[74] GamePlus—an additional mode featuring alternate camera angles intended for a second screen experience, such as angles focusing on certain players, net and referee cameras, and a Skycam in selected venues, was also added exclusively for GameCentre Live subscribers who are subscribed to Rogers' cable, internet, or wireless services.

[89] In 2011, a partnership was formed between Rogers Communications and Yodle, Inc to provide a suite of digital marketing services to Canadian small, medium, and enterprise size business.

The company later became a licensed real estate brokerage and in May 2013, the website relaunched to allow homebuyers to find properties and agents.

[105] The service had a monthly subscription fee that gave readers access to over 200 magazines in English and French.