In 1974, Unior's management commissioned studies for the development of Rogla as a ski resort.

The idea was to develop Rogla together with other tourist centres on Pohorje to offer a complete package with skiing, the spa resort at Zreče, and agrotourism in the area.

In 1981, Hotel Dobrava with 70 beds, a swimming pool, and a new athletics-football stadium was completed.

By the 1990s Rogla had a capacity of over 1,200 beds and ski lifts handling 12,200 skiers per hour.

A new Hotel Dobrava with 160 beds was opened in 2000 and between 2002 and 2004 four new chairlifts were constructed and artificial snow systems extended, making Rogla one of the ski centres in Slovenia with the best snow conditions and the longest ski season.