Rogue originally started in 2007 in Toledo, Ohio, by Bill Henniger when he had difficulty finding the necessary equipment for his new gym, a CrossFit affiliate.

[11][12] The company grew into a 5,000 square foot (460 m2) facility in Columbus that was next to a CrossFit box that Henniger also owned.

[11] It produces a variety of strength training equipment, such as barbells, dumbbells, kettlebells and medicine balls,[13] and as well as other exercise products, such as its Echo Bike.

[14] Rogue Europe launched in Finland in January 2014 with Juha Puonti and 2009 CrossFit Games male champion Mikko Salo.

[12] In 2018, Rogue moved into a 600,000 square foot (56,000 m2) building on 30 acres (12 ha), a former Timken Company property located on the southwest corner of East Fifth and Cleveland avenues in Columbus.

[10] It became the official supplier of USA Weightlifting,[36] the Arnold Strongman Classic, and the World's Strongest Man in 2017.

[41][42] The company sponsors numerous CrossFit athletes around the world, such as Rich Froning Jr., Ben Smith, Camille Leblanc-Bazinet, Mat Fraser, Katrín Davíðsdóttir, Jason Khalipa and Justin Medeiros.

[44][11] Rogue also sponsors top tier Strongman athletes such as Hafþór Júlíus Björnsson, Brian Shaw, Martins Licis and Mateusz Kieliszkowski.