Roksanda Ilinčić was born in Belgrade, Serbia, and travelled extensively with her parents; her father Lazar was a businessman and her mother Ranka worked in public relations.

The first Roksanda store – a collaboration with architect David Adjaye – opened in June 2014 at 9 Mount Street in London's Mayfair.

The brand has been worn by Catherine, Princess of Wales, Rajwa Al Saif,[4] Michelle Obama, Samantha Cameron, Cate Blanchett, Emily Blunt, Kristen Stewart, Amy Adams, Keira Knightley, and Melania Trump.

[5] In 2018, Ilinčić received the Knight of the St. Sava Order of Diplomatic Pacifism award from the Serbian Minister of Foreign Affairs Ivica Dačić.

[6] She was appointed Member of the Order of the British Empire (MBE) in the 2023 Birthday Honours for services to fashion design.