It is named for Roland McDonald, a farmer and lumber merchant, who settled there in 1880 when the post office was opened.

[1] Juno nominated international children's musicians, LuLu and the TomCat, make their home in Roland.

Roland is home to the world's largest pumpkin, a fibreglass structure built as a tribute to Edgar VanWyck, a local resident who made the Guinness Book of World Records in 1977 for growing the largest pumpkin.

The fair also includes live entertainment, beer gardens and a harvest supper.

The area is home to the Roland Golf Course, which is located a few miles out of the village.