Roland is a video game franchise developed in 1984 by Alan Sugar, CEO of Amstrad, and Jose Luis Dominguez, a Spanish game designer.
Named for Roland Perry, a computer engineer who worked for Amstrad, the idea was to have one recognizable character in a number of different computer games in a bid to have the Amstrad CPC compete with the ZX Spectrum and the Commodore 64.
[1] There was also a type-in game and instructional series, Roland Takes a Running Jump, published in Amstrad's official magazine, Amstrad Computer User, from November 1985 to March 1986.
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