Roland Sands

At the age of 19, Sands’ father sent him to Keith Code’s California Superbike School.

Sands currently holds four track records, including Daytona, Sears Point, and Mazda Raceway Laguna Seca.

In 2005, he was voted Rookie of the Year on the Discovery Channel Biker Build-Off award show.

Since his first television appearance on Biker Build-Off, he's been featured on ESPN2’s Chopper Nation and Super Bikes, Speed Channel's American Thunder and Build or Bust, and crowned champion of Biker Build-Off in 2006 against Jesse Rooke.

Hardcore Chopper(Japan),November 2005 July 2021 Roland Sands Design (RSD) moved their retail store to Long Beach, CA.