It also featured the company's waterproof Oyster case (first introduced in 1926[4]), a fluted bezel, and the new Jubilee bracelet (so named for the occasion).

The Turn-O-Graph model was introduced in 1955 as an award given to US Air Force pilots returning from combat missions.

Caliber 3235 includes a new escapement, the Chronergy, along with other significant improvements, and provides a 70-hour power reserve while maintaining the same dimensions as its predecessor.

[12] As of 2019, the Datejust lineup consists of the following sizes: 28mm, 31mm, 34mm, 36mm, 41mm - which come in either full stainless steel, two-tone gold (yellow, Everose or white) and stainless steel, or solid gold (yellow, Everose and white) case and bracelet.

[13] In the book version of American Psycho, Patrick Bateman owns an unspecified Rolex.

[19] Matthew McConaughey's character in The Wolf of Wall Street wears a 90's Rolesor (two-toned stainless steel and gold) Datejust.

[20] Edie Falco consistently wears a 90s-era women's Datejust in her role as Carmela throughout the run of The Sopranos.