Rahul Kumar Velpula (born 26 Jan 1989), known professionally as Roll Rida, is an Indian rapper, songwriter and actor in Telugu films and music.

His other popular songs are Kirana rap, Breaking news Kattif, Shankar Ka Beta, Ivvalane Dilkush, Ignite, Arupu[3] etc.

[citation needed] Roll Rida initially worked at Google, Hyderabad and as Quality Analyst at Tech Mahindra.

[citation needed] He worked as a voice artist for Akhil Akkineni in the film Manam, and Jr. NTR in Temper.

Roll Rida's rapping is a combination of Hyderabadi Telugu and Deccani slang spoken in Hyderabad old city.