The song peaked at number 13 on the Billboard Hot 100 and was certified double platinum by the Recording Industry Association of America (RIAA).

[9][10] Billboard gave the song a positive review, writing: "While 'Roll Up' is a noticeable change from Wiz Khalifa's previous releases, the tune's laid-back emotional vibe is an appreciated left turn.

"[11] Maura Johnston of Popdust described "Roll Up" as "a breezy romantic ode" and continued, saying "The sing-song chorus, in which Wiz promises to 'roll up' whenever his woman wants him, isn't great, and it may have a popularity hiccup among those people who can appreciate the song’s sentiment but who aren’t ready to listen to it when their significant others are around.

"[12] Less appreciative, Lewis Corner of Digital Spy gave the song a three-star rating out of five and commented: "it unfortunately lacks the knockout hooks that its predecessor ["Black and Yellow"] so effortlessly flaunted – sounding more like a Nelly cast-off circa 2002 than a modern-day hip-hop classic.

The single was eventually certified double platinum by the Recording Industry Association of America (RIAA) for sales of over two million copies in the United States.