The media sensation was spurred on by verbal attacks from the respective camps (in particular Noel and Liam Gallagher, Damon Albarn and Alex James), that extended beyond the music industry to the point where the two bands were regularly mentioned on the evening news.

He suggested that a chart race between Oasis's "Cigarettes & Alcohol" and Blur's "Girls & Boys" would have had greater merit: "'Roll With It' has never been played by anybody since the band split up".

[7] The AllMusic editor Stephen Thomas Erlewine described "Roll with It" as "an assured stadium rocker that unabashedly steals the crown from Status Quo".

"[9] Andrew Harrison from Select commented, "Oasis' weakest single, but still far from the Quo travesty of legend, even if the song might conjure visions of flying wetlook perms.

Many potential locations were examined along the Somerset and Avon coastline (Oasis were playing Glastonbury that weekend, so a beach within striking distance of the festival site had to be found).