On 1 April 1971, the band signed a distribution deal for five albums with Ahmet Ertegun, acting on behalf of Atlantic Records.
In its original concept, the label was formed to ensure the Rolling Stones would retain the rights over their own music, while also giving each bandmember the option to release solo albums.
In 1972 the label released Jamming with Edward!, a collection of tracks recorded by Jagger, Wyman, and Watts with Nicky Hopkins and Ry Cooder in 1969.
Wyman found that the label's promotional and sales people paid very little attention to him, as the Rolling Stones had albums due out shortly after both releases which were the subject of major marketing campaigns.
Despite further moderate success, Tosh left the label in 1981 due to personal problems with Keith Richards and Mick Jagger, his band members and the recent passing of Bob Marley.