As a result of the financial success of authors such as Sarah J. Maas and Rebecca Yarros in the 2000s, publishers created imprints to focus on this subgenre.
[3] Game historian Stu Horvath noted, "the heroes and heroines of romantic fantasy seek social connection and emotional wealth.
Magic and psychic abilities are often in-born talents; intelligent animals speak; and societies are egalitarian.
[6] Popular authors in the genre include Sarah J. Maas and Rebecca Yarros, whose Fourth Wing, Iron Flame, and Onyx Storm have all broken sales records and are due to be made into a TV series.
[6][8] Some of the most notable examples of media in the romantic fantasy sub genre include: Literature Films Television