The festival takes place annually in Romford, United Kingdom and is hosted at Premiere Cinemas inside The Mercury Mall.

The festival provides a platform for established and emerging filmmakers in showcasing their work, discover new talent, and network with industry professionals.

[2] The festival has attracted a growing audience of filmmakers and industry professionals over the years including Joan Collins, Caroline Munro, Pauline Peart, Larry Lamb and Marc Bannerman.

The opening night at the festival featured the screening of Warner Brothers adventure movie, "Jim Button and the Wild 13" a sequel to original book Jim Button and Luke the Engine Driver from the creators of The NeverEnding Story.

Holby City's Sarah-Jane Potts and Hammer horror star Pauline Peart attend the festival.